Unlocking Beauty Careers
Allure Institute of Makeup Artistry
Welcome to Allure IMA, where passion meets profession! Whether you're dreaming of becoming a top makeup artist, mastering the art of lash extensions, or diving into the world of permanent makeup, we’re here to help you start your journey.
Why
Choose Allure IMA
Orange County | Los Angeles | Online
Hands-on Training: Learn by doing with practical, real-world experience.
Expert Instructors: Work with professionals who are masters in their fields.
Flexible Schedules: We offer classes that fit your life.
Career Support: From resume building to job placements, we support your career journey.
Modern Beauty Education
Explore our Programs

Intro and Professional
Makeup Artistry {MUA}
Foundations of makeup application (skin prep, color matching, blending)
Bridal and event makeup techniques
Editorial and high-fashion makeup
Special effects (SFX) makeup for film and theater
Hygiene and safety practices for makeup artists
Client consultation and face mapping techniques
Business skills for freelance makeup artists
Classic & Volume
Eyelash Extension Artist
Introduction to eyelash anatomy and growth cycles
Classic and volume lash application techniques
Lash isolation and attachment methods
Safe lash removal and maintenance
Lash extension styles (natural, dramatic, hybrid)
Lash care tips and client education
Certification for professional lash artists
Permanent Makeup {PMU}
Microblading & Microshading
Understanding skin structure and pigment retention
Hair stroke replication through microblading techniques
Creating soft, powdered brows with microshading methods
Combining microblading and microshading for hybrid brows
Safe handling of PMU tools (manual and machine methods)
Pigment selection and color theory for different skin tones
Client consultation and custom brow design
Proper aftercare and long-term maintenance tips for clients
Building a professional portfolio and growing your PMU business
Learn about all Programs
Schedule a one-on-one meeting with an Admissions Counselor
Becoming part of the beauty industry is easier than you think. We’re here to guide you from your first day to the moment you land your dream job.
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